// 2014 NEW MEDIA AWARDS / WEB AWARDS / WINNERS
CVS/pharmacy iPad App is a winner in the 2014 New Media Award's Web Awards Competition.
| Entry title: |
CVS/pharmacy iPad App |
| URL: |
http://www.cvs.com/promo/promoLandingTemplate.jsp?promoLandingId=mobile-ipad |
| Category of Entry: |
eCommerce |
| Award: |
Best in Industry |
| Screen Capture: |
 |
| Description: |
As the first-of-its-kind app in the drugstore space, the CVS/pharmacy iPad app uses a 3D design to recreate the in-store experience. The app combines an excellent design with an easy-to-use digital platform of the many services we offer in our stores and on our website to create a seamless and enjoyable experience. Many apps sacrifice either functionality or engaging design, and the team at CVS Caremark wanted to ensure that in designing this app, we started by thinking about how to integrate the mobile experience with other touch points, especially in-store. As our customers are increasingly accessing our services on-the-go, we considered how to best integrate our mobile experiences with the other CVS/pharmacy touch points. We implemented the first integrated pharmacy for customers who manage not only their CVS retail prescriptions, but also their CVS Caremark mail service prescriptions, all in one easy-to-use interface. |
| Attributions: |
|
|
