// 2013 NEW MEDIA AWARDS / WEB AWARDS / WINNERS

HRC.org is a winner in the 2013 New Media Award's Web Awards Competition.

Entry Title:

Turning the Internet Red

URL:

http://www.hrc.org/viral

Category of Entry: Non-Profit
Award: Best in Industry
Screen Capture: HRC.org
Description:

This summer became a transformative moment for equality after the Supreme Court ruled on two historic marriage equality cases. Months prior to the Supreme Court’s June rulings, HRC began the work to encourage fair-minded Americans across the country to stand publicly and visibly on the side of equality and to create a sense of national unity. HRC offered members and supporters both online and offline ways to show support for marriage equality and, in doing so, created one of the largest social media campaigns in Facebook history. The HRC red equality logo launched the same-sex marriage debate into the homes of Americans that previously felt untouched by LGBT inequalities and, after turning the Internet red, became emblematic of the widespread support for marriage equality.

Attributions:
  • Anastasia Khoo, HRC, Director of Marketing

  • Carolyn Simon, HRC, Associate Director of Digital Media

  • Maureen McCarty, HRC, Senior Digital Strategist

  • Eric Cameron, HRC, Digital Media Coordinator

  • Sarah Streyle, HRC, Senior Graphic Design Specialist

  • Aisha Satterwhite, HRC, Temporary Website Redesign Director

 

 

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