// 2013 NEW MEDIA AWARDS / WEB AWARDS / WINNERS
Carter Website is a winner in the 2013 New Media Award's Web Awards Competition.
| Entry Title: |
Carter Website |
| URL: |
http://www.carterusa.com |
| Category of Entry: |
Real Estate |
| Award: |
Standard of Excellence |
| Screen Capture: |
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| Description: |
There are three main audiences for Carter’s website: clients and potential clients, partners and potential partners and the media. Carter has constantly sought to be an innovative leader and trend-setter in website design, messaging and overall branding within the commercial real estate industry. In late 2011, the company sold its brokerage and property management divisions, narrowing its focus on its investment, development and advisory businesses. The Carter which emerged had a renewed energy characterized by its unique entrepreneurial spirit. Carter hired TG Madison, a digital agency, to facilitate a rebranding effort. A critical component of the overall rebrand, the website would need to help Carter reestablish its leadership position in the marketplace, put a fresh face on the company and clearly define Carter’s lines of business. |
| Attributions: |
- Malloy Peterson, Senior Vice President, Project Manager
- Laurie Israel, Creative Manager, Project Support
- SimpleFlame, Website Developer and Engineer
- TG Madison, Marketing Agency
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